Our little story

Big milestones.
Little things matter.

Learning to use the bathroom is a big deal. We think the everyday things that help kids get there deserve a little more thought.

The Toddler Tissue family

It started with seven kids.
And a familiar question.

As dads raising seven kids under six, we were right in the middle of potty training. We watched little hands figure out a product made for grown-ups and wondered if the routine could feel a little more like theirs.

That question became Toddler Tissue and The Perfect Pull System™. One longer sheet per pull gives kids a clear place to stop, helping them learn how much to use as they practice a little more independence. It’s a simple way we’re designing for less waste from unwinding the whole roll. Designed in Dallas, Texas.

01 / THE ROLL

Little hands first.

A smaller roll is the starting point. Something that feels more at home in their everyday routine.

02 / THE SHEET

A longer starting point.

We’re working toward a 12-inch sheet. A simple idea, still being thoughtfully developed.

03 / THE MOMENT

“I can do it.”

Practice, encouragement and a grown-up nearby. We’re here for those little steps toward independence.